Our Trend Talks webinar explored the stories behind some of the packs featured in our latest Trends Report, as well as insights from Pentawards Jury Members on trends and last year's judging.
The session included:
by Pentawards Host
Istriana’s bottle design represents integrated fragments of old amphorae, once used for storage and transport of olive oil in the Roman era.
The packaging for Ca’ del Bosco’s Carmenero: Rivelazione wine uses imagery of a wolf in lamb’s clothing to illustrate how the ‘revelation’ wine - long confused with Cabernet Franc - is now asserting its identity.
As One with the Olive" olive oil tells a story of a father’s transformative journey told through layers, from rugged hand to delicate olive branch.
Hear from jury members as they recall some of their favourite packs and what they are looking forward to seeing this year.
Includes Suzy Shelley, Sustainability & Materials Lead, Pearlfisher; Kevin Lan, Creative Director, Design Bridge & Partners; and Jon Marshall, Partner at Pentagram.
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