The gourmet shop ‘Bon Fromage’ wanted to direct its business towards e-commerce and improve the packaging of its star product: cheese selections to share. The graphic design is inspired by the different shapes. The combination and sum of the pieces results in a print that becomes a powerful ‘visual key’ of the brand and allows the development of a multitude of brand supports such as bags, stickers and wrapping paper. The solution mixes natural and austere materials, such as kraft cardboard, with luxurious finishes, such as stamping.