A micro-entrepreneur opened her chocolate shop to work with what she likes most: chocolate preparation. Before coming to StudioBah, the company already had an identity, but it wasn't representing the essence behind the business. Therefore, the brand sought to position itself, professionalize its product and also create a classic image, inspired by traditional chocolate shops. It was seeking, also, strategies focused on its main products: Nutella Straws, Gingerbreads and Bonbons. Therefore, the work begins with the brand positioning strategy and unfolds into a set of packages consistent with the business intentions. As a result, the new identity and new packaging became a turning point in the brand's life and allowed it to assume a professional character, transcending the atelier walls.