In 2009 Established created the original Svedka packaging. In 2013 Established redesigned Svedka's entire product range. Using a ground breaking approach, we used super saturated colors throughout the range by creating an innovative shrink wrap technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf. The shrink wrap innovation also allowed Svedka to launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost. In our long-standing relationship with this ground-breaking vodka brand, Established has created a multitude of limited edition bottles and the annual Stars and Stripes edition.