The logo design of Yancha brand adopts the form of font mark, which is simple but not simple, straightforward and easy to understand, which is in line with the cognitive level of consumers and is more conducive to the digital communication in the intelligent era; the personalized and artistic font design is rich in words Tea is unique, free, happy and simple, which shows the life attitude of the core consumer groups, and also visually interprets Yancha's "If you want to be happy, please live slowly", and transmits the "value declaration" to young young people. Rooted in the quintessence of national culture, come to a "soul dialogue" In an era when categories are becoming more and more blurred and culture is constantly manifested, cultural product packaging design is one of the core factors for successful marketing. The Yancha team has set a high standard of "Chinese culture, tea, and idol", and the local specialization route has once again won the "inheritance". soul. At the moment of rapid economic development, cultural self-confidence has been reiterated again and again, and has penetrated into the journey of great rejuvenation. As the main force of the times, young people play with creative culture in their own way, and the quintessential culture of Yancha brand naturally caters to the trend of the times. . "Medium Interchange" to create a distinctive "Yancha" The second creative point of packaging design is the very interesting "medium swap" design concept. In order to accurately obtain the visual aesthetic orientation of core consumers, the Zhiyuan team studied the graduation exhibitions of students from eight major academies of fine arts in the past two years, representing the future artistic aesthetics and core leading consumer groups, capturing inspiration from their vision, and playing with packaging The world is a group of cutting-edge aesthetic cognitions, and "medium exchange" is what leads the creative point (for example: Crazy Global's big yellow duck case, a small duck that has always been very common, is implanted into urban buildings through wireless amplification, formed a strong visual impact.) "Packaged tea" strives for big with small, focusing on distinctive brand "Idol Label" The pace of life in first-, second- and third-tier cities is fast, and many people choose to pack meals, drinks, etc. in order to save time. The concept of "packed tea" is not only in line with the "slow" attribute of tea culture, but also for the hearts of people in a fast-paced life. The "slow-paced" lifestyle that China desires provides the soil. The combination of the packaging box (outer packaging) and the slow-paced (tea itself) is to enjoy the slow life in the fast-paced, relax physically and mentally, and live leisurely...