The Old Man Label
Devaneio do Velhaco (Old Rogue's Daydream) is a brewery and bar in Porto Alegre / RS. The business' idea began literally in a dream: in an imaginary conversation with his grandfather Salvador, one of the partners received the mission to open a brewery in the family's old house in the historic center of the city. Living a moment of expansion, the brewery began to bottle its beers to introduce the brand in other states of Brazil. Therefore, it was necessary to develop a packaging project that would expand and continue the brand experience outside the pub, the main brand touch point with the public until that moment. So it was born the Old Rogue's label, a packaging designed to represent the concept behind the brand and respect the needs of a business that recently completed its first year since the opening.