A thorough market research was conducted in order to frame the market, the competitors and the potential buyers – target users. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept (visual representation always helps us get on the same page). Our Starting Point: Do you know Mother Nature? She is to whom we have given the care of the earth, and all that grows in or upon it... Enchanted by the stories, tales and myths about Mother Nature, and inspired by the spontaneity and beauty of real-life moments, we worked towards the creation of a brand for conscious consumers, for people with a true zest for life. After all, the term ‘Mother Nature’ was first coined in our birthland. Ancient Greeks were the first to imagine nature personified as a young and charming woman who represents the source and guiding force of creation. So, regional techniques and fresh ingredients met the magic of branding, design and storytelling. That’s how ‘Moments of Light, Moments of Pleasure, Moments of Magic & Moments of Taste’ were created. That’s how vibrant, playful ideas were born. The farm-to-table experience met the magic of design and storytelling. That’s how we delivered a classic and clean but strong and contemporary identity –with a playful twist– for today’s audience. Cute illustrations, soft pastel colours and an eye-catching combo of logo and selling line made this packaging series easily recognizable and memorable. The packaging gives a warm aura, which is translated into a pleasant and welcoming message for the potential customer. Happy customer? Check! So, what’s the secret ingredient? Creativity and inspiration! These were our guiding stars that set the course towards a design that would be infused with the colors and flavors of Mother Nature, and could turn consumers into adventurous travelers in the land of Greek traditions and recipes!