Maquinon was already provided with an identity. A small Smoking Robot built in the 60s, which at the time seemed powerful and robust, with a disturbing touch of smoke that exhaled through its mouth. The tasting notes of the wine spoke about a clean and bright red. Our intention was to design a packaging full of light, colour and rythm. The idea was to refresh a wine from the Priorato denomination of origin, so full of peculiar personality. The back label is related to the front label, extending the narrative and turning the challenge of incorporating legal texts into a playful exercise. The box is an opportunity to act as an exhibitor in those stores that need it, generating a large stain on the transport pallet itself.