Only for your eyes
There are more than 1.3 billion blind people in the world. Only for your eyes, aims to raise awareness of the reality of this group. A packaging concept developed exclusively in Braille for a cold brew coffee drink. The characters are represented by an serie of raised dots made with screen-printed ink and screen-printed varnish. Only for your eyes is part of Build your Brand, the campaign with which Avery Dennison invites you to join a revolution where small gestures can make big changes. Build your brand is a call to action to create responsible brands.
![Only for your eyes](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/f296e793-a8bb-491f-ae4c-1f26268b1435/ONLY_01.jpg)
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