There are more than 1.3 billion blind people in the world. Only for your eyes, aims to raise awareness of the reality of this group. A packaging concept developed exclusively in Braille for a cold brew coffee drink. The characters are represented by an serie of raised dots made with screen-printed ink and screen-printed varnish. Only for your eyes is part of Build your Brand, the campaign with which Avery Dennison invites you to join a revolution where small gestures can make big changes. Build your brand is a call to action to create responsible brands.