SING GIN 'INSPIRED BY THE BEAUTY OF THE DALES'
Sing Gin is a family-owned gin. The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired our gin’s elegantly uplifting character and the Sing name.Sing Gin’s brand identity was inspired by the local UNESCO world heritage site of the Studley Royal Water Gardens. Here, you can find a small temple reflected in a tranquil lake and it was this that is represented by Sing’s central shape and stunning gold and blue colour palette. At the top of the temple, a gargoyle with botanicals woven into his hair and beard stands guard. A screen-printed tree-line design then wraps elegantly around the bottle and uses translucent ink to reflect the qualities of the water in the lake.