To create China's first catering, world-class cuisine, Quanjude's roast duck is deeply loved and praised by customers all over the world, but our packaging is still stuck in an aesthetic trend of the past, with various styles, designed for the trend of products, completely showing no difference. Chuquanjude is a well-known brand and a characteristic of Beijing. Therefore, Quanjude Group will start with an earth-shaking reform in food packaging, discarding the product-oriented packaging model and opening a brand-oriented model. , to better spread the charm and culture of Quanjude, and integrate modern youth with traditional charm. Forming the unique style characteristics of Quanjude, throwing away customers' inherent impression of Quanjude, and showing a new and different image to customers, it must also be a new baptism for consumers.