The collaboration between Great Temptations and Cadbury represents an enticing fusion of two beloved Australian brands, combining their expertise to create an irresistible range of sweet treats. From decadent cupcakes to indulgent muffins, this partnership delivers an array of new favourites, each infused with the iconic flavours of Cadbury chocolate. From a branding and packaging perspective, the project aimed to seamlessly blend the heritage and recognition of Cadbury with the artisanal quality of Great Temptations' baked goods. The outer packaging and promotional materials were meticulously designed to prominently feature Cadbury's trademarked brand, ensuring that the renowned vision of Cadbury was upheld. All photography for this project was completed in-house at Dessein, ensuring a cohesive visual language throughout. Through careful attention to detail in photography and packaging design, every element was scrutinized to ensure that the design brief met the highest standards. The result is packaging that not only showcases the delicious contents within but also captures the essence of both brands, enticing consumers with its visual appeal.