The stand-out factor of this design for our panel was the marrying of sustainability and luxury. The Air Co.'s mission is to be the most sustainable alcohol brand in the world resulting in the world’s first carbon-negative vodka brand. Through a collaboration with a partner, Air Co. created a reusable and 100% recyclable bottle boasting a minimal design that reflects a modern-day aesthetic with a premium finish. To minimize material usage, the labelling was kept to a minimum and adhered with a custom-made, natural, non-toxic adhesive that allows it to be easily removed so the glass bottle can be kept for other purposes. Furthermore, all printing is fully carbon offset with tree planting in South and Central America and clever label messaging actively encourages consumers to reuse the bottle once finished.