Handcrafted from the cleanest ingredients and materials, the Crown Affair brush, combs, hair oil and towel are a complete set of tools for healthy hair. Such a refined haircare toolkit needed an elegant variety of packaging that maintained brand continuity across materials and printing methods. Crown Affair presented Zenpack with beautifully-crafted products, a strong graphic design language and a distinct color palette. The next step was to create a cost-efficient packaging system that showcased the hair care regimen while presenting a cohesive brand story across a variety of product sizes. For Crown Affair, hair care is more than a daily practice, it’s a meditative ritual to spark joy. The direct-to-consumer company understands that everyone has a personal relationship with their hair and cares deeply about the objects and products they use to care for it. Crown Affair’s products are formulated with the cleanest, most effective ingredients and materials, including combs made using 100 percent plant-based acetate and brushes made from beechwood. Along with brushes and combs, they make hair oil, towels and other products; various sizes but the same level of refinement. This haircare ritual required packaging that encompassed all of these products, a system with unified materials, colors and textures. Tapping into Zenpack’s fabric knowledge and experience, Crown Affair asked Zenpack to produce carrying bags for their brush, combs and towel. Crown Affair was striving for a luxurious bag to match the handcrafted hair products they would carry, something the customers would actually use. The cloth also needed to complement the packaging paper, so Zenpack sourced a textured cotton that was both durable and soft. Once the fabric was chosen, Crown Affair then challenged Zenpack to print their logo within the standard 3mm tolerance. Zenpack’s printing experts spent many hours researching, developing and testing, resulting in an entirely new precision printing process for luxury-quality bags. Throughout the design and development stage, Zenpack approached the products as a single, evolving system. They designed three shipping packages to accommodate the entire line of products, including The Set, the all-in-one healthy hair kit. Each of the three shippers has special inserts to provide custom fitting for each product, and can hold any combination of products. The shippers equip Crown Affair with the ability to quickly adapt to new products without drastically changing the packaging system. And upon delivery, customers are treated to an elegant unboxing experience. Since January 2020, Crown Affair has amassed a devoted home hair care community rooted in daily ritual. A testament to the quality of their products, the company has been featured in beauty publications across the web, including Vogue and Allure, and recent sales are backing up their press. Crown Affair has been instrumental in transforming the direct-to-consumer landscape by listening to their customers, valuing their feedback and providing a truly personal experience, from their innovative approach to hair all the way to packaging.