Faris Olive Oil's new identity for the international markets meant we needed to blend Greek heritage with today Creating Faris Olive Oil's new identity for the international markets meant we needed to blend Greek heritage with today. In the logo, Faris’ "a" resembles an ancient clay olive oil dispenser. Our message is conveyed through a simple yet powerful graphic: the line. Undulating lines resemble the Messinian plains, the movement of olive oil as it flows from a jar, chitons of ancient women gathering olives and sometimes the waves of the sea in Kalamata. Everyone is free to see what they want, as golden elements symbolize both the sun and the superior quality of the brand.