Brooklyn Robot Foundry
Brooklyn Robot Foundry is a physical space and online platform where children are given the opportunity to learn basic STEAM concepts through hands-on robot-building. They reached out to Zenpack for a rebrand and packaging refresh in order to reach a wider audience through at-home education. Printed with custom robot illustrations, the sustainable packaging solution tells the story of the BRF slogan and approach to learning—“Building fun together”. The packages are eco-friendly, designed for limitless content combinations, and feature built-in tools to incorporate the box into every project. When students sign-up for a remote robot building class, a few days later they receive a bright orange box filled with all the parts, tools, and accessories they need to create a one-of-a-kind robot creation. The BRF team needed packages that were flexible, sustainable, and interactive. With so many different classes, the box would have to accommodate an endless combination of parts, tools and accessories. BRF students were known to get creative with regular cardboard boxes—canvas to decorate, parts holder, flying robot landing pad. Why not create something that fuels their creativity? We started with a complete rebrand, including logos, colors, fonts, copywriting, brand identity, and original robot illustrations. We illustrated six colorful cartoon robots and multiple parts and tools chosen by the BRF team, and then wrote a simple story about the robots collaborating to achieve a common goal. Meanwhile, our structural engineering team designed three main boxes, a glue gun box and a mug box. The illustrations extend to collateral cards, sticker sheets and activity sheets produced by Zenpack. The final box is designed to provide excitement before the class begins. Each side of the box tells a chapter in the story, and each layer offers an activity or directions. Kids are introduced to Bitsy Bot, Pet Puppyborg, Artomatron, Proppy Jalopy, Robo Rex, and Bambino Beast working together—outside on the Brooklyn streets and inside in the Foundry—to build a sign with the BRF tagline, “Building fun together.” We created an exterior sticker labeling system for smooth and efficient fulfillment. The production team sorts through hundreds of designs and thousands of parts when assembling robot kits. They apply a class sticker to the back of each box, which is then covered with an Avery label with variable class information. Since the sticker area is designed into the print, the team only needs to print new stickers when a class or robot is added to the curriculum. Once class begins, students can build their own phone or tablet stand using the existing box and a provided shoelace. The box comes with pre-cut holes and an instruction card from Bitsy Bot. This built-in feature gives students an immediate sense of accomplishment, and the adjustable shoelace allows students to tilt the device forward, transforming it into a hands-free overhead camera for teachers to see their progress. True to the BRF do-it-yourself core, the packaging celebrates ingenuity and facilitates kids to learn while building fun together.