To create the brand for Israel’s first Brewstillery, literally from the ground up, we built their story, name, product names and visual & verbal identity before executing it across packaging, merch, posm, digital and ultimately their destination home. We balanced their Israeli provenance, the founders’ playfulness and the global aesthetic of craft drinks to create Shevet’s first release of ‘colourful & characterful’ beers. “HOP ON” now, with recent interest from US distributors, this brand is going places.