Ice Queen is a chic French brand of sorbets made entirely of organic products from local farmers. These gourmet sorbets, with a very fruity taste, are made according to a recipe of yesteryear. The name Ice Queen is a play on words between "Ice cream" (which means ice) and "Queen" (which means queen). The brand name is associated with the image of a queen for her charisma, beauty and strength. The Ice Queen logo is sober and noble, it reflects the quality and naturalness of the products. The pictogram is composed of a simplified sorbet shape, a crown and the letter Q of "Queen". The crown makes the sorbet shine and shows the elegance and grace of a royal figure. Graphically effective, the logo is used in black or white and evolves in a range of bright colors reminiscent of sorbets. The brand signature is "deliciously iced", suggesting the delicacy and delicacy of the product. Packaging is the first interaction between the customer and the brand, so it is important not to neglect it. I opted for the creation of a new form for this range of 10 fragrances. It's not insignificant since it takes the shape of the logo with its rounded edges for better brand recognition and its stick on the outside makes it easier to hold the sorbet. The packaging opens from the side thanks to a small notch which allows an easy and very elegant opening like a case. 3 key words define Ice Queen: chic, natural and gourmet. The chic aspect is expressed by the sobriety and simplicity of the packaging design. The naturalness is illustrated by the fruits represented on an ice cream stick. And greediness is expressed by the colorful universe. The whole forms a harmonious packaging.