PASTEIS & COFFEE
Creation of the public image for the coffee house Pastéis and coffee began with a search for national Portuguese motifs. So, as the main theme for the design, we chose Portuguese painted azulejo tiles. Based on these tiles, a complex corporate pattern was created that determined the mood of the Pastéis and coffee corporate design. The pattern has become a fundamental element of identity. The logo developed later matched the overall aesthetics of the design and the mood of the cuisine. Development of packaging was an important part of the work, since packaging is what every visitor of the coffee shop sees. Besides, packaging is perceived as part of the product. Thanks to the original brand pattern, the packaging design differs from the common 'coffee house' design. The interior of the cafe was also developed with the use of azulejo tiles. However, it was decided not to standardize all interiors of the chain, but to try to individualize each joint, while organically fitting it into the environment and context.