ORANGE BLACK represents a line of nutritional supplements essential for modern humans. Nutrition of modern man is such that the body constantly receives less omega-3 acids and other necessary substances than he is due. This is often the cause of atherosclerosis, vascular and cardiac diseases, as well as disorders of cerebral circulation. The corporate identity of ORANGE BLACK is focused on male consumers attending the gym and playing various sports. When developing the concept of the brand, Goryanin Brothers immediately abandoned the trivial, almost cliché, design attributes for the category - images of bodybuilders or inscriptions in metallic ink. The brand designer used other techniques. The ORANGE BLACK logo was made in capital letters - this made it stronger. The chosen colors have highlighted the goods among the competition, and thanks to the use of large symbols in the design, the packaging looks brutal, resembling a product from the world of Nascar racing. This appearance attracts potential consumers. For two products - omega-3 and Q10 coenzyme, the designer created different color layouts. This makes it easy to distinguish the packages, but at the same time when selling a set of two products, the combination will look harmonious. For easier access to information, icons were used in the design.