F&B commissioned us to design the identity for a rare new colour range created in collaboration with the Natural History Museum. The colours had been inspired by Werner’s Nomenclature of Colour, a reference book used by Charles Darwin, the original sitting in the vaults of NHM. Framing the iconic F&B logo, our design (set across multiple SKU’s) has a unifying hero colour and an explosive “natural” illustration that references the flora & fauna described in Werner’s book and that directly links to the paint colours in the range. There is nothing more colourful than nature.