lazy happy paper
Generation Z is a very young group. They are individual, sunny, warm and enjoy life. Through careful research and research on common packaging forms in the market. Without personality and unique high-value packaging, it is impossible to obtain the first experience of the consumer group in the Z era, which is related to the long-term market performance of the product. So the team through repeated discussions and thinking with customers. The packaging design adopts the strategy of cartoon IP to create a visual form that the Z era likes and an IP image with a unique personality in the daily paper, and distinguish the visual personality of the series through IP cartoons, color changes, and scene changes. The overall packaging design is unified without losing the relative series personality. 1. Lazy Life Paper adopts "dog" as the core element. Dog is a loyal friend of human beings. It is characterized by "approachable, docile, enthusiastic, brave, and bold, which reflects the beautiful life that young people should have." Status; 2. The selection of kitchen paper uses "koala bear" as the core element. The koala bear gives people the feeling of being cute and lazy, and the kitchen gives the feeling of relaxation, leisure and laziness. Rest time , it is better to have a big meal with relatives, lovers and friends! The characteristics of koalas and kitchens are exactly the same. 3. Wet toilet paper chooses "squirrel" as the core element, The little squirrel gives people the impression of being cute, sweet and hard-working, which reflects the positive energy spirit of young people who maintain a positive and hard-working spirit at all times during the rest period. 4. The face towel is chosen to use "cat" as the core element, and the cat feels high and cold , beauty, and cleanliness. It is also more in line with the current girls who want to have their own exquisite life in the lazy life. The combination of the two is the most suitable.