Designed for gamers with limited mobility, the Xbox Adaptive Controller perfected the out-of-box experience in accessible packaging.Using insights gleaned from beta testers and UX respondents, each element of the packaging and unboxing experience had accessibility front of mind. The company developed a “no teeth” principle, as those with limited mobility often resort to opening packages with improvised movements, including using teeth. Key elements that were incorporated include loops, which are highly proven levers to assist in accessibility, and an open cavity area under the controller, making it easier to remove the controller from the box.