A modern twist on a traditional dessert
How to make the fardelejo, the most traditional riojan dessert, also appealing to young people? La QueleƱa renovates its brand with a rejuvenated visual language, based on the Arabic origin of its recipe and its principal ingredient: the almond. We achieve a short time to market, we define the portfolio and reach relevant impacts in media in order to speed the product launch.
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![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/2778bacc-1c16-4db1-8ce9-011c622ceec4/Before__after.jpg)
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