JOHNNIE WALKER BLUE LABEL X TIMOROUS BEASTIES
We were asked by Johnnie Walker to find a culturally relevant partner to co-create a vibrant limited-edition Blue Label release based on the blend’s extreme rarity. We selected and commissioned textiles manufacturer Timorous Beasties as they shared the same craft, creativity, beauty and Scottishness as Blue Label. Working together we guided and adapted their illustrations featuring Scotland’s ‘rarest’ beasts to come alive on the packaging and through the brand’s activation. Producing something that was as naturally beautiful as the liquid inside.