We transformed the humble prickly pear fruit of a local cactus into a significant source of income for rural Latin American women laborers. The project is about economic empowerment and contributes to preserving and appreciating an ancestral tradition. In a world where organic and sustainable food is booming, Las Quinas stands out as a brand dedicated to triple impact food production. With a focus on honey, jams and dulce de leche, this company has conquered the palate of those who love the authentic and healthy. But its purpose goes beyond satisfying taste, as it also focuses on environmental care and the social development of disadvantaged communities. Honouring this premise, Las Quinas set out to rescue the forgotten flavours of the Argentinian lands of Santiago del Estero through the production of five thousand jars of Prickly Pear jam, providing at the same time, a livelihood for the community of Mujeres de La Cañada. Las Quinas' main challenge was to stand out and convey its unique story in a world of connected consumers. The innovative use of Generative Artificial Intelligence and HP Indigo digital printing technology creates a window inside the fruit, displaying bespoke images on each individual label that accentuate diverse views. The designs achieved, evoke the hope for a better future, where the representation of a female hand and the texture of the prickly pear become symbols that reflect the arduous and collective work of the women of La Cañada. To delve deeper into the project's emotional story, we have included an NFC tag that, when scanned, leads to a virtual platform that presents relevant messaging and storytelling to consumers before, during, and after the sale. This approach creates a synergic multi-dimensional communication strategy that enhances the project's impact, transparency and reach. Consumers, via their mobile devices, can easily scan the NFC-enabled labels and access an immersive experience where the full story and social impact of Las Quinas is told, uncovering the secrets behind each jar of jam. The Las Quinas project went beyond the food industry, leaving a significant impact on the lives of a group of women in Santiago del Estero, Argentina. These women, who were previously in a vulnerable situation, found a new source of income and regained their confidence and pride through this transformational project. Their jams, made with authentic flavours from the region, not only delight palates, but also honour local culture and raise awareness of the importance of initiatives that seek a triple economic, social and cultural impact.