Hunsa Smallgoods, drawing from cherished European family recipes passed down through generations, has been crafting gourmet small goods for over 35 years. Their diverse offerings include shaved, sliced, and whole smallgoods tailored to various price points and consumer preferences. Dessein Employed in-house food styling and signature photography, to highlight the quality of their products. Their premium sliced meats feature a label design emphasizing flavour and quality, with imagery depicting freshly sliced meat on a carving fork, complemented by typographic branding. The vertical label on vacuum-sealed packs showcases the meat’s size, color, and quality, presenting an enticing and affordable range. Introducing a novel concept in Australia, their Heat & Eat Bangers offer pre-cooked sausages ready to enjoy in just 5 minutes, featuring globally-inspired flavors like Thai Chicken and Spanish Chorizo. Vibrant sleeve designs highlight the herbs and spices surrounding the sausages, enhancing their visual appeal while reflecting their culinary origins. Displayed prominently in the deli section, the Heat & Eat Bangers’ eye-catching packaging, with its bold colors and herb-spice explosions, surpassed sales expectations, standing out among competitors’ plastic-packed goods. Lastly, their shaved meats cater to busy families and lunchboxes, offering flavourful options through carefully styled food imagery, showcasing the simplicity and excitement of everyday meals.