Beeo is a concept for a new brand of honey that strictly adheres to the criteria of organic farming and above all the good remuneration of the affiliated beekeepers. Modern in its way of producing honey, it is also modern in its graphic identity. Beeo is the contraction of the words "bee" and "organic". The name is a powerful evokes the world of honey and organic products. I created the "B" pictogram of the logotype from the symbol of a natural hive. I associated this pictogram with a freehand typography for the authentic aspect and an orange panel reflecting the diversity of honeys. The Beeo container is the perfect reflection of the brand itself: modernity and authenticity, two key words of this object study. It stands out from conventional brands using cheap design and communication. Beeo wishes to convey the taste of excellence through an innovative honey pot whose shape is inspired by a simplified hive icon. Exception and excellence highlight the authenticity of this elixir appreciated by all. Noble materials such as wood and glass evoke and respect nature while remaining distinguished. The packaging is as unique as the honey it contains.