Coolhaus is the home of the ice cream of your dreams! Inventive, fun and playful flavors and texture combinations delivered with the most welcoming and friendly personality that celebrates individuality. We worked with Mike Perry to bring these magical scenes and flavor stories to life. A party in every pint! We worked with artist Mike Perry to create these "flavor worlds" and adapted this more is more attitude to represent the Coolhaus personality. We created a logotype that was connected, but stood out from the other communications and created a distinct hierarchy of information so the shopper could easily find their favorite flavor, all the while identifying with the personality articulated through the illustrations.