Poach Pear specializes in crafting artisanal charcuteries, including pâtés, terrines, and rillettes, all meticulously handmade in small batches to ensure top-tier quality. Their commitment to excellence is matched only by their enthusiasm for sharing their culinary creations. To enhance the brand's shelf appeal and underscore its artisanal ethos, a refreshed packaging lineup was developed. The packaging features a series of charming animal and plant icons, each representing a key protein and flavour combination. For the terrines, a tapered package shape was devised, inspired by both the loaf tins used in their production and the shape of the product itself. An alternate packaging design allows the terrines to be displayed upright, arranged in a zigzag pattern next to each other. A die-cut pear-shaped window showcases the product, reinforcing the Poach Pear brand identity. Additionally, a sleeve solution was devised for the range of condiments. These sleeves effortlessly slide over the glass jars, securely locking into place. Once removed, the jars are ready to be served and placed on a charcuterie board, inviting customers to indulge in the delicious flavors within.