Located on the heel of the boot in southern Italy, Puglia is a beautiful region known for its vast turquoise-blue coastline, untouched architecture, and vibrant arts & culture. The local economy relies on tourism, welcoming travelers from all over the world throughout the year. In collaboration with the Quabb creative agency, Zenpack created an advent calendar-style package filled with products unique to the Puglia region. After the devastation of the COVID-19 pandemic, the Puglia media department was searching for a way to reintroduce the region to the world. They needed something that would capture the aromas, flavors, and culture Puglia is known for. A dynamic media campaign can go far, but there’s nothing like experiencing a taste of what Puglia has to offer. The final 7-structure packaging, A Week in Puglia, is just a few steps away from an actual vacation to the Mediterranean coast. The packaging introduces the journey with an embedded video tablet leading the audience into the graphic scenery of the week. Each item is contained in a specially structured package with a unique unboxing experience. Simone Lacono’s abstract topographical landscapes span each surface as guests wander from one Puglia delight to the next. After initial concepts, we needed the products in hand to complete the structural design and testing. Working with the Italian government, customs agencies across the globe, Puglia tourism, and our Quabb creative partners, we coordinated the delivery to our rapid prototyping studio in California. Corrugated cardboard was the most versatile and durable material for protecting the wide range of products. Sustainable and plentiful, corrugate lends itself to inexpensive, rapid prototype packaging, and eventually, the final box structures. We engineered five structures for the advent-calendar packages, a paper-wrapped LCD tablet with charging port, and a rigid box outer structure. Creating an advent calendar structure for such large objects was challenging; we wanted to conceal the surprise while making sure each box was easy to unwrap when the day comes. A 4-sided sleeve was our best solution as it allows for crisp, vibrant printing while maintaining the weeklong, 5-senses journey theme. On the opposite side of the sleeve, we printed product stories and special instructions such as the proper olive oil tasting technique. With every layer, the structural and graphic design come together for a prolonged and satisfying unboxing experience. We tapped into our high-end packaging design services to deliver a much needed boost for the Puglia region.