Introducing Tarni: a brand synonymous with sustainably sourced prawns and sashimi-grade scampi harvested from the untamed waters of Western Australia. Their commitment to a ‘Fresh from the Sea to Plate’ ethos means their catch is swiftly transferred from vessel to packaging, snap-frozen at sea to preserve its pristine quality. The packaging isn’t just functional; it’s a statement of sustainability and premium design. Dessein crafted the sleek, tapered box shape, designed for easy assembly, to minimize excess packaging by eliminating the need for double-packing. Each box nests seamlessly within the next, simplifying storage and dispensing. With in-line gluing and an open top, the packaging streamlines the packing process, even in rough seas. Drawing inspiration from their rich 40-year heritage, particularly their flagship vessel, ‘the Tarni’, and the breathtaking landscapes of Shark Bay, the design reflects the hues of the Australian coast. Deep blues, clear turquoise, and burnt copper tones mirror the seas and earth from which their bounty is harvested. Turquoise dominates the prawn packaging, while scampi boxes boast a darker backdrop, accentuating the coral hues of the delicacy within. Our strategic approach went beyond creating visually striking packaging; our strategic approach pays homage to the tradition behind the brand. Textural imagery and illustrations acknowledge the traditional fishing practices that define the brand’s legacy. Enhanced with gloss UV and copper foil accents, the packaging exudes a premium quality that matches the excellence of the products. In essence, this award-winning packaging is more than just a vessel for Tarni’s seafood; it’s a reflection of their commitment to sustainability and functionality, brought to life through Dessein.