Sturios, an innovative caviar
In the world of caviar, exclusiveness and elegance are recognised as paramount. When we began working with Sturios, we set ourselves a clear goal: differentiate the brand from its competitors through a highly unique, authentic and memorable concept. We aimed at going beyond the traditional rules of this segment, so that to present a brand with a different style, conveying the personality of its founder, a bold and visionary entrepreneur. When designing this brand identity, we drew upon the aesthetic of the roaring 1920s, when caviar became a symbol of status and prestige. Consequently, we created a unique element, with many possible readings, for this brand: a sturgeon, which is the source of this product; an eye, symbolising a company in the pursuit of the best caviar worldwide; and finally, the Nazar, an eye-shaped amulet believed to bring good fortune and luck in many cultures.
![Sturios, an innovative caviar](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/5276fe49-6ce8-473d-abc6-f64ca3e171b3/STURIOS_BOARD1.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/093021c1-2be0-4ab1-a100-35f432ab8fa0/STURIOS_BOARD4.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/e1620a2d-c8d7-408f-a2f2-99d29fe71db5/STURIOS_BOARD5.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/6b8317e4-1599-41e3-bc31-667e93db59a0/STURIOS_BOARD2.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/5028fc27-36c6-43e3-9c01-1ed9a1e12bcd/STURIOS_BOARD3.jpg)