The launch of the new packaging has made a qualitative leap in the appearance of Donglaishun's products. The first is the iterative update of the new product's new appearance, which has achieved an excellent performance in the market. It also proves that the new Chinese culture and cutting-edge visual concepts have influenced Donglaishun's new product image design. Ideas are the right path. In the follow-up, more than 30 types of product packaging including hot pot mutton rolls, high-end series, cooked food series, condiment series, and festive gift boxes have been successively designed and promoted, realizing both the branding of Donglaishun and the specialization of products. And the visual appeal of youthful vitality.