The ICE box was designed as a block of ice, whose facets represent both the crystals and the seven organoleptic facets of XO cognac, which are revealed to the taster as the ice cubes are diluted. Closed, it contains the "fire" of the cognac. Once opened, it can be used as an ice bucket, with the tongs placed under the bottle, and kept as an object in its own right. This creation also represents an innovation from a technical point of view. All facets and opening elements are integrated. The two parts of the bucket are interlocked by the continuity of the inner facets (male and female) on the edges. It is a real partnership between the brand and the agency for the development of this project.