‘Duvels’ Design, Heavenly Taste! Once again, a dream has come true to be honoured with the opportunity to make an impact on a truly iconic and world-renowned Belgian brand such as Duvel. Duvel as we know is the flagship brand from the Duvel Moortgat independent family brewery, whose almost 150 years brewing expertise has helped establish this exceptional Belgian specialty beer as an unmissable part of real Belgian culture. However, despite this legendary status, Duvel as many other beer brands has felt the increasing pressure from an ever growing and competitive market, which displays an overwhelming choice for beer consumers today. Feeling the squeeze, the brand felt it was the right time to undertake a refreshing brand makeover, that would enable Duvel to remain contemporary and relevant in today’s ever evolving beer market and to ensure a connection with newer and younger generations of beer lovers.