BRAND IDENTITY FOR ROYAL WEDDING WEDDING AGENCY
Royal Wedding is a premium wedding agency from St. Petersburg, which has not only more than 10 years of experience, but also many prestigious awards: Royal Wedding has not once become the best wedding agency of the year, and the weddings organized by the agency were in the lists of the best, including the list of the most brilliant weddings of the year. Royal Wedding's style is grand, but not pretentious. It is high society, but not ostentatious. Luxurious, but without glamour. Stylish, but without false affectation. It is elegant, meaningful, with an appeal that does not depend on changing design trends. Like fine wine, like natural chocolate, like impeccable perfumes, this style carries a variety of notes and sensations. Using signature colors, it can be intense and solemn or, on the contrary, restrained and elegant. Most importantly, this design is capable of making an impression from the very first glance. The brand block consists of three self-sufficient elements: the crown sign, the lettering of Royal Wedding and the slogan. The shape of the crown is made to look close to the letter W. The crown is used as a symbol representing unity and reliability. The main part is drawn in a single closed line, which according to the designer's idea is a reference to the concept of infinity. The crown also resembles a necklace (pendant) or a knot. So that the large lettering part would not look overloaded, the designer creating the Royal Wedding inscription rejected typefaces with serifs and small strokes, on the contrary, the edges of the letters are rounded. This gives the letters a stylistic resemblance to the sign of the crown. Thanks to the specially chosen proportions, the lettering looks uniform and elegant at the same time. The devised slogan "At first sight" is a part of the unspoken phrase "Love at first sight". It is used in two senses: first, it refers to the strong, sincere feelings of the couple, and then, in the second sense, it focuses on the agency - the slogan conveys confidence in the right choice of the company responsible for such an important event in a person's life. The slogan anchors the character of the promoted brand firmly in the mind.