Number One Star - Moment of the Shining Star
Global vision, resource integration, leveraging the multi-dimensional brand scale of the tea market Through nearly two months of research work with the China Tea team, we compared the British afternoon tea culture with the German flower and herbal dining habits, and deeply explored the flavor of North American fast-moving tea beverages, the essence of pure tea and Chinese herbal tea from China, Japan and South Korea, and the essence of Chinese herbal tea. The flavor is elegant and light, oriental aesthetics, the combination of East and West in Australia/South Asia, various tea drinking cultures, including the flavor of herbal and spice tea, have carried out multi-dimensional and multi-level research and analysis to build a brand scale. In the second half of the effort, overtaking on the corner, "planting grass" flourished Extend the "T-shaped" brand matrix of the tea market, focus on the second half of the market, accurately locate the portraits of consumer groups, and compare and analyze the new-style teas with the most sales in 2019. Fruit tea (83% of the respondents expressed their preference for fruit tea, followed by It is milk cap tea and milk tea), and the crowd is targeted at young people aged 26-35. The "grass planting" experience shows the inspiration of cool tea's original flavor, extraordinary experience, and comprehensive efforts, which provides a reliable basis for the planning and design of the number one tea star. With its own intelligent social attributes, new tea IP, fixed novel taste No.1 Mingxing is committed to providing better quality and healthier leisure tea for contemporary young women. From traditional Chinese tea to Internet-based, younger and new tea culture with its own social attributes, No.1 Mingxing brand conveys character and authenticity. My attitude is to create a successful "core force". Combining playing card patterns and "stars", the fresh brand IP emerges, and the multi-level pattern series also fits the attributes of products that do not understand the grade and is seamlessly connected. Diversified and modern style, big-name star style, changeable and follow your heart We use the cover style of fashion magazines in our design, integrating the concept of "star", and the design layout is cleverly "meeting" with the cover of the magazine. and so on, all come from different perspectives, and the essence of creation is bursting. The marketing highlights are displayed in the form of digital design, delivering a simple, easy-to-remember, and profound visual impact to consumers, which is also in line with the essential characteristics of Internet marketing.