2021 Diamond – Best of Show, Eminente Reserva by Moët Hennessy, France, and Stranger & Stranger, UK
With its crocodile-shaped logo and textured glass bottle, this rum was inspired by its native Cuban land that locals call “Isla del Cocodrilo” (Island of the crocodile). The front label reveals the brand logo and product description using embossing, debossing and hot gold stamping. The back label, in the form of a train ticket, is an invitation to board for a trip to wild Cuba. Each back label is individually numbered, making each bottle of rum unique. With sustainability in mind, the bottle is produced at the nearest glass manufacturer in Mexico, the labels are made from cotton by-products of the textile industry and are affixed by hand in Cuba, and the intricately engraved bottle stopper is made of sustainable cork and wood coming from FSC forests.