Metrovalencia redesign
On the occasion of the new line 10 in Valencia, which connects the city center with the area of the Ciutat de les Arts i les Ciències and the neighborhood of Natzaret, we made a new design and image for the streetcar that will be continued progressively in the rest of convoys of Ferrocarrils de la Generalitat Valenciana (FGV). With the new design, the identity of the "m" of Metrovalencia is reinforced by linking it to the Generalitat Valenciana through the corporate red color. In addition, it gives visibility, renews and enhances the entire unified image of the public company, which coincides with the launch of line 10. The project, in turn, aims to make public transport visible through design, encouraging and inviting citizens to participate in its use and betting on sustainability, in order to fight against climate change and advance in decarbonization.