Philippe Starck, originally known for his product, industrial, architectural and furniture designs, ventured into the fragrance industry with the perfume label, Starck Paris. This is a collection of three perfumes—feminine, masculine and unisex. The concept involved creating three distinct and independent designs that would work together—both the bottles and their packaging—to form one sculpture. The fluid nature of the design creates connectivity between the three fragrances, which is consistent throughout all aspects of the collection.