Nomad wines are easy to transport, open and use - a structure that serves as a cup, not just a can. Taking the staple aluminium soda can and re-designing the lid provides consumers with a more authentic product and user experience; the wider open surface allows the wine to breath as when served in a carafe. Both the brand name and packaging design are influenced by the intended user groups; millennials and Gen Z’s with a passion for the outdoors. The tag of the lid and compass pointers are colour matched to the wine variant to provide navigational cues. The graphic design of a line drawn map and matt finish provides a grown-up and gender neutral look and feel to attract the adventurer in us all.