The creative road of Renhe Yenneng
Renhe Materia Medica Enzyme inherits the essence of traditional Chinese medicine culture for thousands of years. It uses the unique intangible cultural heritage processing technology of the Chinese medicine capital Zhangbang, all of which are based on the authentic raw materials of the same source as medicine and food. Fermentation is ahead of other brands and is well received by the public. As the saying goes, a good horse is matched with a good saddle. At present, the enzyme packaging design of various channels is varied, and most of them are quite satisfactory, mainly based on product attribute-oriented packaging visual design. However, this method did not give full play to its advantages in the market, leaving only a flowing impression to customers, so Renhe Yen was eager to find a new way of development. First of all, it needs to change its traditional thinking and adjust from product-oriented to brand-oriented. Renhe is different from other small brands. It is an old brand with more than 20 years and also has a pivotal influence in the industry. Enzyme is also the key development direction of Renhe Group in the future. The brand concept of herbal medicine, technology and innovation must be implanted into the packaging design. "Data visualization" is our concept for conventional product design. Renhe Group has acquired a number of enzyme research and production institutions through capital operation, and has become the most powerful enterprise in terms of technical reserves and patented vaccines. Since the technology Renhe has been built and has a large number of technical patents, these advantages are the information that consumers are most interested in. Therefore, Zhiyuan uses Renhe's unique product code to create the main visual elements of the packaging, and the ingenious integration of data and herbal illustrations , which conveys the essence of the thousand-year-old traditional Chinese medicine culture and has the beauty of fashion. High-end rose enzyme is positioned as a business-oriented product, and adopts forest green with advanced imagery. The choice of forest green not only expresses the awareness of environmental protection, health, safety and nature, but also makes the whole package surrounded by a sense of quality. A rose born to the sun is used as the main element, which makes it more three-dimensional with a sharp convex form. The bottle body is also made of roasted golden roses, like a pair of eyes sparkling in the packaging, echoing the business sense of the outer packaging.