Pavioli is a traditional company from Rio Grande do Sul, founded in 1968 and specialized in the production of fresh pasta. A brand that is part of the gauchos' memory, associated with different moments in people's lives. In recent years, the company has gone through a generation transition process and needed to rebuild itself in the market. In this scenario, it has become living proof that large industries can also reinvent themselves. From a dive into the brand's history, a strategic repositioning and a brand and packaging redesign was developed. As a result, a new brand and a large set of packaging were presented that recall the history and essence of 52 years, paving the way for new memories of a great company.