Designing a bag full of healthy snacking taste appeal.
Ever Bean challenges category norms by encouraging consumers to reappraise the modest bean - a fantastic source of protein, fibre and vitamin B for health conscious snackers. Using the crisp and flavour ingredients as a backdrop, the humble bean is projected forward with pride and in celebration - a nutritional snack without compromising on taste appeal. Each variant offers an exciting mix of flavours, taking inspiration from different food cultures around the world - all of which have iconic bean based dishes embedded in their DNA. Somewhat reminiscent of an artist's palette, the unique design layout is supported by bold, vibrant and lively packaging colours to further secure stand-out on shelf.