'The Marksologist' is range a premium collection of ready-to-drink cocktails from Marks & Spencer. Created to the highest mixologist standard they are designed to replicate the in-bar drinking experience of a 5-star cocktail bar. To communicate the authentic cocktails, the provenance and history behind each recipe has been highlighted within the designs. Each label is decorated with subtle details, stories and recipe suggestions.The consumer is also encouraged to shake or stir the cocktail and finish with a suggested garnish and serve in the correct glass. The designs contain a mix of beautiful embellishments. Embossing, de bossing, hot foiling, high build screens, premium inks and die-cut labels can be seen within the designs. The bottles were chosen for their cocktail shaker silhouette then powder coated to protect the contents.