Pedras Experience is a unique, sensorial and interactive museum space that introduces all the essence of “Pedras”, a natural mineral water 100% naturally carbonated. Integrated in Pedras Salgadas Spa & Nature Park, owned by Super Bock Group, which belongs to the Carlsberg company, this new visitor’s centre offers experiences for all family, at the same time that tells the history of the century-old mineral park of Pedras Salgadas and of the brand, founded in 1871. With a strong presence of water and nature throughout the whole path, Omdesign has thought in each area to better mirror the history, DNA and vast collection of Pedras. The visit starts with “A viagem da gota” [The journey of drop] film that shows the 100 years cycle of this 100% natural water. At Pedras Experience, there were recreated former scenarios of various times, such as a spa, a lab and a King’s bedroom of the end of 19th century. At the area exclusively dedicated to Pedras, it is possible to see the evolution of the brand’s image and advertising since its origin up to the present. To make the visit more realistic and engaging, the visitors are invited to travel to the past throughout an interactive experience, with recourse to 360º goggles showing a period movie (of the twenties) and a present movie. Also the stories of employees and clients of the Park were remembered and are told in first person, through the movie “Testemunhos” [Testimonials] created to describe memorable and unique moments lived in Pedras Salgadas. Thought for the whole family, Pedras Experience has areas of animation and interactivity, proper for all ages, namely for children. It is also possible to customize a Pedras label, to choose the favourite scenario and to take home, at the end of the visit, a customized Pedras bottle. Omdesign was responsible for the Pedras Experience’s identity, image, concept, production and installation, as well as the design, development and contents of all audiovisual and digital section, namely a website, an app which works as an audioguide, films, among other materials.