Refreshing and revolutionizing the packaging for EFM’s catalogue of over 300 Skus of mobile phone accessories and device gear, this revitalized packaging centers around Sensory Ignition with packaging which removed all previous plastics and ensures the materials used are all recyclable and bio-degradable. This solution delivered a lighter-weight, theft-proof product which, on average reduced packaging materials by 12%. The fluorescent orange is core to the brand, and is amplified with equally vibrant colours to represent four categories and celebrates its Australian provenance, with multi-sensory packaging. Igniting the senses to deliver a best unboxing experience is delivered through touch, sight, sound and scent. Each aligning to an EFM category referencing the sensory experience. Case Armour - Touch. Screen Armour - Vision. Audio - Sound. Taste - Power. (We acknowledge the buyer as having good taste for recognizing EFM as a quality brand). The visual experience is enhanced with embossing which introduces the tactile experience. The word representing each product category – Screen, Case, Power and Audio, are embossed on the front of the packaging and in Braille, to ensure it is inclusive for vision impaired customers. This prevented scuffing and removed the need to place into PLA bags for protection during shipping.