Great Days is a branding project built around an original typographic design. The challenge for the studio was to create an image that was both strong and unique in order to break the codes of the industry. The illustration was done by hand in order to keep a certain spontaneity and bring a human touch to the brand. Using the strong symbol of the red rose, translating passion and love but also character, thorns. Between traditional Victorian style and modern graphic design, Great Days aims to be a bridge between the generations and addresses both the quincagenarian lovers of coffee liqueurs and the young epicureans wishing to discover new flavours.