KAIKU MINIS, YOUR CREAMY MOMENT
At a time when we seek to take care of ourselves and monitor the calories we consume, Kaiku believes that we should not give up the pleasure of a tasty dessert. He proposes us to combine in a product that the variables "pleasure not guilty" will soon launch under the zero kilometer work philosophy. A Greek dairy dessert that seeks to revolutionize its category with an "indulgence" approach for a young consumer who is concerned about eating healthy but wants to indulge. From the conception of the name itself, which will evolve from an initial "moments" to the current "mini", everything responds to a strategy of clear differentiation and self-explanation of yogurt in anticipation of its consumption in an iconic and modern way, premiumizing the product. The proposal emphasizes the core values of this product: - Creaminess. - Taste. - Pleasure.